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HSN and Tennis Great Serena Williams Return to New York Fashion Week to Present Serena Williams Signature Statement Fall Collection at KIA STYLE360

(September 01, 2016)

- HSN Will Offer Fans Unparalleled Virtual Reality Experience for Watching and Shopping the Show via the HSN Mobile App - 

- Custom Pieces from Esteemed Jewelry Designer Kara Ross to be featured on Runway Models: The DIAMONDS UNLEASHED for SERENA WILLIAMS Collection -

NEW YORK, Sept. 01, 2016 (GLOBE NEWSWIRE) -- Leading entertainment and lifestyle retailer, HSN and the multi-faceted tennis legend, fashion icon and successful businesswoman, Serena Williams are returning to KIA STYLE360 New York Fashion Week on Monday, September 12, 2016 to present Serena’s Fall Signature Statement Collection.  The DIAMONDS UNLEASHED for SERENA WILLIAMS exclusive collection will also be unveiled on the runway accompanying Serena Williams’ new fall collection.

Adding to the excitement, HSN will offer an unparalleled viewing and shopping experience, allowing customers to watch and purchase items from the show at home using virtual reality technology.  HSN, which continues to transform the way designers bring their collections to market, will give viewers at home front row access, offering a 360-degree view of the show from HSN’s handset and tablet apps. 

“I’m eager to share with my fans, this season’s collection; it’s truly been a labor of love,” said Serena Williams. “From the high-end couture pieces, to the everyday casual apparel, this collection embodies my definition of style.”

“We’re excited to present live from New York Fashion Week, Serena Williams Signature Statement Fall Collection,” said Bill Brand, President of HSN. “This year’s live 360-degree view of the show, paired with the ability for customers to immediately shop all of the runway looks, will provide viewers with an unrivaled retail & entertainment experience.“

The Fall collection embodies Novel Romance: a modern statement on classic knit dressing with a focus on a variety of textures including cables, ribs and heather effects. The result is a sophisticated and sexy collection that is modern and powerful, yet undeniably feminine.

Also featured at the show is Serena’s trend forward jewelry collection in collaboration with world-renowned jewelry designer, Kara Ross. The DIAMONDS UNLEASHED for SERENA WILLIAMS Collection consists of goldtone, silvertone and hematite, bronze-plated pieces such as a diamond accent bangle, a diamond accent knuckle corset ring and a double band choker, all designed exclusively in partnership with CanadaMark, Dominion Diamonds Corp.  Serena, who is one of DIAMONDS UNLEASHED’S distinguished brand ambassadors, worked in tandem with Kara Ross to create a collection that inspires women’s empowerment and supports the next generation of women. 

"I had a great time developing the collection with Serena Williams. She is bold and not afraid to take risks, and the DIAMONDS UNLEASHED for Serena Williams collection encompasses this perfectly. Authentically beautiful, statement accessories that can be worn every day or for special occasions, the collection is sleek and polished and for the woman who knows exactly what she likes. Serena is beautiful, strong, multi-faceted and brilliant- all of the qualities found in a strong woman- and a diamond from DIAMONDS UNLEASHED," said Kara Ross, Founder of DIAMONDS UNLEASHED

All runway looks will be available immediately on HSN.com, including jewelry from Kara Ross and footwear from Charles David, Sam Edelman, Vince Camuto, and more.

Serena’s latest line will include 42 pieces, such as Faux Shearling Coats, Sweater Knits, and a Limited Quantity Couture Collection. Price points start at $29.90 for a Belt to $699.90 for a Dramatic Lace Dress (part of the couture collection). Serena’s Fall Signature Statement Collection will offer quality fashion at an affordable price point.

The Serena Williams Signature Statement Collection Fashion Show will take place on Monday, September 12th at 3:00 pm at KIA STYLE360 located at 639 West 46th Street. The live stream, “Serena Williams Front Row Event” will begin at 2:45pm EST on all of HSN’s digital platforms.

Catch Serena Williams on HSN on Tuesday, September 13th to present her Serena Williams Signature Statement Collection live as part of HSN's Fall Fashion Edit.

For more information about the Serena Williams Signature Statement Collection visit HSN.com or join the conversation @HSN on Facebook and Twitter

About HSN: HSN is a leading interactive entertainment and lifestyle retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, fashion/Accessories, and Electronics. HSN broadcasts live to 94 million households in the US 24/7 and its website - hsn.com features more than 50,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 38 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq:HSNI). For more information, please visit www.HSN.com, or follow @HSN on Facebook and Twitter.

 


CONTACT: CONTACT:Tiffanie Davistiffanie@brandlinkcommunications.com

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