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Hula Post Launches All-in-One Virtual Reality Workstation
Fully integrated solution used in the production of the VR experience "Building a Better McDonald's."
(February 22, 2017)
, a leading supplier of post-production technology and support for motion pictures and television, has developed an all-in-one workstation for virtual reality content creation. The workstation features best-in-class solutions for stitching, stabilization, editorial, visual effects, titling, color correction, finishing and playback. It is available for lease on a short-term or long-term basis, and comes with the same 24/7/365 technical support and service that Hula provides for editing systems, media storage and networking projects.
Hula Post designed the workstation for the growing number of traditional production and post-production companies entering the VR space. "We make it very easy for companies to take on VR projects," said Michael Moncreiff, Hula's Senior Vice President for Business Development. "Our workstation includes everything you need to transform raw production elements into rich, vibrant, cinematic, immersive VR experiences."
In the first use of the new workstation, Hula Post provided post-production services to the production company, Wonderworld VR, and McDonald's for a 3D virtual reality experience introducing its new self-service kiosks (now in use at some restaurants in Florida, New York and Southern California). Hula managed editorial, color correction, titling and finishing for the 2-minute piece, titled Building a Better McDonald's Just for You, which takes viewers on a 360-degree, 3D tour of a restaurant equipped with the new ordering system. It can be viewed on YouTube or via a mobile phone app.
Hula Post has been a trusted leader in motion picture and television post production for more than 20 years and brings the same reliable expertise and responsive support to virtual reality. "Our VR engineers will help you through each step of set-up, production and delivery," said Moncreiff, "and our support team will be at the ready, 24/7 should any issues arise."
About Hula Post
Hula Post provides exceptional equipment rental services to the post production and broadcast communities. With offices in Burbank and West Los Angeles, the company is the industry leader in customized workflow solutions. It offers a large inventory of editorial and finishing systems, storage solutions, and support gear, backed by the industry's most experienced and knowledgeable support team in the industry. Hula also now offers complete post-production finishing services, including color correction, editorial finishing, sound editing and mixing, and deliverables.
Related Keywords:hula post, mcdonald's, virtual reality, building a better mcdonald's
Source:Digital Media Online.
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