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Global Augmented Reality and Mixed Reality Market 2018-2023 - AR/MR Hardware, Software, and Services will Reach US$65.8 Billion

  (February 27, 2018)

DUBLIN, Feb. 27, 2018 /PRNewswire/ --

The "Augmented Reality and Mixed Reality Market: Outlook and Forecasts 2018-2023" report has been added to ResearchAndMarkets.com's offering.

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The Global Market for Augmented and Mixed Reality Hardware, Software, and Services Will Reach US$65.8 Billion by 2023

This research assesses AR, MR, and other immersive technology components, the AR/MR ecosystem, and competitive landscape. The report evaluates market opportunities for hardware, software, and services. Analysis takes into consideration market drivers and constraints such as potential regulatory implications. The report provides detailed qualitative and quantitative analysis including forecasts for AR/MR by major hardware components, software, services, semiconductor components, and more.

Assisted or Augmented Reality (AR) represents a live (direct or indirect), view of a physical, real-world environment in which certain elements are augmented by computer-generated sensory input. In addition to a visual overlay, AR may also provide audio and tactile inputs to the user, and rely upon presence and positioning technologies to present location-specific sensory inputs and information to the user. In this manner, AR represents a blending of information technology and media within a real-world environment for the benefit of consumer, business, and industrial users.

The term Mixed Reality (MR) pertains to a form of hybrid reality in which physical and digital objects co-exist and interact in real-time. With MR, either virtual objects are digitally mixed into reality or real-world objects are merged into virtual worlds. The latter case is sometimes referred to as Augmented Virtuality (AV), and is one step closer to Virtual Reality (VR), as real-world objects in a virtual world take on a sense of permanency with real objects, appearing to actually exist within the virtual world. Adding to this sense of permanency, real-world objects in a virtual world may be digitally controlled. Conversely, MR may also support manipulation of virtual objects permanently placed in the real-world. In either scenario, MR will be an important aspect of teleoperation and tele-robotics.

The primary goal of AR is to enrich the user's perception of the real-world, providing information and insights that otherwise would not be obtainable. AR use cases have grown substantially across many industry verticals within the last two years, providing significant market momentum, and indicating great promise to transform communications, content, and commerce across a wide range of sectors. The goals of MR are broad, yet directionally focused on a true merging of real and virtual worlds, which we believe will be a major catalyst for wide-spread acceptance and usage of VR across all major industry sectors.

Select Report Findings:

  • Head Mounted Display growth will be at 69% CAGR from 2018 to 2023
  • Industrial segments hold great promise for AR, particularly in manufacturing
  • Mobile Augmented Reality will share 54% of the AR application market by 2023
  • Mixed Reality will provide a bridge to more robust and engaging fully virtual worlds
  • Global Market for AR/MR Hardware, Software, and Services will Reach US$65.8 Billion by 2023

Key Topics Covered:

1 Executive Summary

2 Introduction
Augmented Reality and Mixed Reality
Augmented Reality vs. Virtual Reality and Merged Reality
Augmented Reality Value Chain
Market Drivers
Market Challenges
Augmented Reality Success Factors
Augmented Reality Investment Trend
3 Augmented Reality Ecosystem
AR Hardware vs. Software
Mobile AR vs. Dedicated Hardware
Marker Based Reality vs. Marker Less Reality
Mixed Reality and Reconfigurable Workforce
AR Application Landscape
Regulatory landscape
Competitive Landscape
4 Augmented and Mixed Reality Market Drivers and Opportunities
Consumer Awareness
Compelling Applications
Business-to-Business Services
Teleoperation and Tele-robotics
5 Augmented and Mixed Reality Market Analysis and Forecasts
Global Market Forecast 2018 - 2023
Regional Market Forecast 2018 - 2023
Augmented Reality Device Shipment Forecast 2018 - 2023
6 Company Analysis

  • Google Inc.
  • Meta Company
  • Samsung Electronics Co. Ltd.
  • Seiko Epson Corp.
  • Sony Corporation
  • Qualcomm Inc.
  • Recon Instruments
  • Microsoft Corporation
  • PTC Corporation
  • Osterhout Design Group (ODG)
  • Apple Inc.
  • HTC Corporation
  • Niantic Inc.
  • EON Reality Inc.
  • Magic Leap
  • Intel Corporation
  • Facebook Corporation
  • Wikitude GmbH
  • Zugara Inc.
  • Blippar
  • Upskill
  • Infinity Augmented Reality Inc.
  • Atheer Inc.
  • Marxent Labs LLC
  • Inglobe Technologies
  • ScopeAR
  • Catchoom Technologies
  • Prologue Immersive
  • Ubimax GmbH

7 Conclusions and Recommendations

  • Advertisers and Media Companies
  • Artificial Intelligence Providers
  • Automotive Companies
  • Broadband Infrastructure Providers
  • Communication Service Providers
  • Computing Companies
  • Data Analytics Providers
  • Equipment (AR, MR, and VR) Providers
  • IoT Suppliers and Service Providers
  • Semiconductor Companies
  • Smart City Systems Integrators
  • Social Media Companies
  • Software Developers

For more information about this report visit https://www.researchandmarkets.com/research/psmpxp/global_augmented?w=5

Media Contact:

Research and Markets
Laura Wood, Senior Manager

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SOURCE Research and Markets

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